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CARPET WHOLESALER SITE PARTNERS
The
Carpet Buyers Handbook has grown
from a small hobby site with the objective of providing the consumer with
unbiased carpet information to one of the most visited carpet sites on the WWW.
 The Carpet
Buyers Handbook refers more consumers to
Dalton carpet wholesalers,
area rug wholesalers,
hardwood flooring wholesalers,
and laminate flooring
wholesalers than any other source. However, the purpose of the
Carpet Buyers Handbook Site Partner Program is not consumer
referrals. For information on Top Page Links visit our
Top Page links section.
Program Description
The original concept of the Site Partner Program was based on a theory
that the keyword ranking results of Site Partners could be raised
through a complex link system of related sites. By combining a
network of Partners and using their combined collection of keyword
assets, each of these partners would benefit from higher rankings in
search results. While the theory was much more complex, and
involves much more proprietary information than we are willing to share,
the program was accepted by a number of
Dalton carpet Wholesalers.
Longs Carpet,
Hanks Carpet,
Owen Carpet,
Floormax, and
Georgia Carpet were each willing to
give the "theory" a chance.
Each of these original Partners has been rewarded with thousands of Page
One rankings for keywords on dozens of search engines. The program
has enabled the Carpet
Buyers Handbook to achieve Authority Status with search engines which
makes our job easier in helping elevate the ranking of Partner sites in
the keywords they choose.
Here's how the program works. At the bottom of each page
are a listing of links to various carpet wholesalers. Each
wholesaler has a description in which words (in blue hyperlinked text)
are linked from our site to their site. We coordinate our message
with their message. If their web guru does an appropriate job of
optimizing their site, any word we use to link to them will generally
come up in the top results for most search engines.
While this is vastly oversimplified, this is essentially how it works.
However, here is also where the program complexity begins.
The CBH is not simply a site that receives 5000 daily visitors, lists links to
other sites, and contains 1200 pages of flooring information. It is a network
of sites in which all of the information on all of the sites is shared. If we
link to a site from one of our pages with the text “making
mud pies”, the spider identifies our page, and the page we link to as
a source of information on the subject of “making
mud pies”. The page we link to must have information on this subject
to make the connection and ranking manipulation complete. This page (and the
linked page) forever becomes identified as a source for information on this
subject, and they both rank highly in search results. Both sites then begin to
rank in search results. Now it becomes even more complex.
Other site partners also are listed on this same CBH page
and have links to their pages. If we link to a page on their site that contains
similar information on “making mud pies”
(even if we do not use “making mud pies”
in link anchor text, they also begin to show up in search results for this
keyword (if their page contains info on this subject) and we (our partners)
begin to dominate search results for any keyword we choose. A simple search for
any number of keywords (take "dalton carpet wholesaler" for example) will reveal
a large number of CBH partners on the first few pages of many high traffic
carpet or flooring keywords. In fact our partners dominate top listings.
If a partner is missing, their web optimization specialist has not performed
his/her function of proper page optimization. Partner sites, built by the CBH,
show up in these ranking spots, because of proper optimization. Search engines
identify and classify web pages (and sites) by keyword content, and if links to
other sites on this page have content similar to this page classification, both
linking and receiving sites get a ranking boost.
The real challenge is in coordinating our CBH
partner message among businesses, which see themselves as competitors. Search
engine spiders do not understand competition. They understand only supplying
data to searchers. Spiders see the CBH Partner sites as a network of data to
feed upon. They identify the source (CBH) to find the data they seek, and the
origin (partner site) of the data. The whole concept of link exchange has been
vastly over simplified to the point that the Google message and aim has been
lost. It is a much more complex relationship than simply mapping the web
universe and counting link partners. It is a method of keyword classification
and page classification according to keyword categories, but this is far too
complex for the average webmaster to grasp.
The Carpet Buyers Handbook is a network
of sites, in which our collective message means more than our individual
message. Some partners (in the past) have under estimated the power of
this networking relationship. During May 2006, a partner was
involuntarily withdrawn from the site partner program. A ranking check
(prior to removal) revealed their site had more than 601 placements on
the first 3 result pages for keywords found in their Meta tags. Four
months after removal, a ranking check comparison revealed fewer than 180
placements and of these, 78 were page one placements for searches for
their own company name. The other placements were for minor words on
minor search engines for paid inclusion. Over the first 45-days in
renewing their CBH listing, this “lost” partner has regained their
keyword ranking results through their renewed CBH Site partner listing
and gained more than 180 page one keyword placements. The test
results for this study can be found on our
ranking manipulation page
To examine whether this was an aberration, a second study was conducted
in which the words used to link to a partner were changed. A
ranking check was performed (to identify where this Partner ranked for
these keywords) and a comparison was performed 30 days
after the linked words were changed. After 30
days, results showed an increase of more than 600 page one placements
for the site for the keywords used in link text placed on the Carpet
Buyers Handbook.
If you would like to see a copy of these studies contact us. We would be
happy to provide a "sanitized" copy or you can see these results on our
new partner ranking test
page. Both of these pages may load slowly, since they require more
than 80 printed pages in MS word format to print.
Other Program Attributes
Replica Home page
In addition to bottom page links listing, which enables us to raise your
keyword ranking, we place two replicas of your home page on our site.
This page functions the same as your own home page and any click from
this page will redirect to the interior page of your site the same as
from your own home page. this helps your site get indexed by
search engines.
If you were to enter a search for any of our Site Partners, their page
on our site would come up in the listings. if a visitor goes to
"our" page, any click on any of your links would take the visitor back
to your site. In many cases, our replica page may rank higher than
your own page for searches for your site.
The replica Home page provides a great opportunity for you to add
additional keywords for search engines to use to find and rank your site
(hint, hint) and links from the CBH will assure you of a high ranking
for these words.
Directory Listing
The Carpet Buyers Handbook ranks highly for all
flooring wholesaler
searches including area rug
wholesalers. We have numerous directories designed to provide
consumers a one-stop source for a listing of these
flooring wholesalers.
In becoming a CBH Site Partner your site will be listed in each of
these directories;
You also
receive
Ø
Replica Pages of your home page placed on
our site
Ø
Keyword Search Engine Ranking Analysis
Ø
Web Site Optimization Reports
Ø
In bound link Optimization Reporting
Ø
Search Engine Submission
Program Cost
All of the above is included for $150/mth (6-mth minimum)
Side Bar links will also be added to the right and left
borders. Thes buttons will redirect to your replica page on the CBH.
What about those Top Page Links?
The top page links have nothing to do with ranking manipulation.
They are simply "advertising", but they are what most web masters
understand. The Site Partner Program is highly complex and most
web consultants "don't get it". Our current partners are "pretty
pleased about that". They see the benefit and renew every 6
months. The only partner that ever withdrew from the program,
enrolled after 4 months out of the program. It took six weeks to
get his traffic back where we had it.
Top page links are placed on a "bid basis" every two months (in
January, March, Etc). These are flat rate bids and the position
depends on the bid amount. Top Page Links can significantly impact a web
site's traffic, depending on positioning.
For Top Page links, Top Page Location 1-10 (below) are
based on the rank of anticipated click-through customers that each location has
received in the past. Top left position have received more clicks than bottom
right, but top page listings have received more exposure than bottom page
links. These top page spots average 20,000 to 30,000 page impressions per
day (4300 daily visitors). While the presence of these links may not always
result in immediate clicks, they may result in company name searches, subsequent
phone calls, or “awareness” of these company names. These top page spots are
more closely associated with traditional advertising than more highly
complex link manipulation, and thus more easily presented to novice “Web Guru’s”
who understand only buying clicks and have difficulty understanding the
manipulation model.
These top page spots will transition from a package
inclusive program to a graduated price program in which spots 1-3 will be
priced higher than 4-6 etc. Top Page Partners will continue to receive daily
consumer price quote request leads from our Carpet price Quote form, Area
Rug Price Quote Form, Hardwood price Quote Form, and Laminate floor form to
offset the higher cost of these top page spots.
These top page spots will be competitive bid
positions and may change semi-annually. Top Page Partners will set the
price for these positions, so positioning may change during each enrollment
period. This provides a “refresh” of these spots and encourages search engine
updates. These positions will be priced separately from bottom page links, but
bottom page links must be utilized in order to gain a top page
listing. Pricing will be established by partners based on fair
market value for the number of clicks you receive. While this will be a flat
rate bid, rather than a pay-per-click rate, I can track these clicks both ways.
With the number of clicks we typically see on a daily basis, a pay-per-click
budget could be exhausted rather quickly, I prefer a flat rate bid to eliminate
accounting substantiation and frequent changes on my part. Since many of you do
not participate in pay-per-click programs, this (pay-per-click) program type may
too difficult too grasp.
Using the internet to promote your carpet business is a fairly new avenue
of business promotion for many carpet retailers. The old days of listing
your business in the back of shelter magazines are gone forever. The
transition has been extremely costly for some carpet wholesalers. The
concept of pay-per-click provides a murky evaluation procedure for assessing the
return on advertising investment.
If a carpet wholesaler spends $0.75 per web site visitor utilizing
pay-per-click, it is difficult to assess the true cost of this visitor as
compared to the cost of actual buyers. If 1000 visitors find your site
(using pay-per-click), your investment is about $750. Of those 1000
visitors, how many were actual buyers? The Carpet Buyers Handbook believes
your advertising dollars can be better spent using a flat rate fee. The
average Carpet Buyers Handbook site partner receives 90-120 website visitor
referrals every day from the CBH. Their ads receive about 20,000
impressions per day. Of the 90-120 visitors directly referred from the CBH
to each wholesaler, another 80 visitors visit the wholesalers site directly as a
result of a previous visit to the Carpet Buyers Handbook. Also as a result of
improved ranking, another 200 daily visitors will "find" each partners web site
that would not have otherwise.
The Carpet Buyers Handbook also provides a highly targeted web site
visitor. 90% of our visitors are consumers, engaged in the carpet buying
process. These visitors are in the midst of a carpet buying decision.
These are not future carpet buyers, these are today's carpet buyers.
Generally, our web site visitors have a short-term purchase window and carpet
sales occur very quickly. Listing on the Carpet Buyers Handbook is simply
the best advertising return on investment a carpet wholesaler can obtain.
The Carpet Buyers
Handbook is now the #1 Ranked consumer carpet site on the WWW.
We are listed on every major search engine in the world and G00gle provides translation services (at G00gle expense) for the Carpet Buyers Handbook in more than 12 languages.
During 2005, the Carpet Buyers Handbook hosted 1,032,137 site visitors and forwarded 1230 consumer price quote requests to our site partners.
We finished the year with 3357 targeted keywords listed on Page ONE in keyword search results throughout the various search engines, and thousands more on page one
for non-targeted keywords.
During 2006, The
Carpet Buyers Handbook hosted more than 1.2 million site visitors and finished
the year with more than 5500 page one keyword rankings for words we track and
tens of thousands more words that we do not track. We forwarded more than
2100 consumer price quote requests for carpet,
laminate,
wood flooring, and area rugs to our top
page partners.
Links are an important part of any web promotion campaign. Links, alone, will not work. These links must be optimized to receive maximum benefit. One of our
carpet cleaning link partners, simply placed our (The Carpet Buyers Handbook) link on their home page and they are now listed on Page One (MSN January 2006) for the search term "carpet price quotes". They have no other information on the page (other than our link) pertaining to carpet price.
It is not the number of links from other web sites that is important, it is the
quality or ranking of sites that link to you
We optimize every link (to our site partners) on our site to provide maximum Page Rank and search result benefit for our partners.
For most high traffic keywords, our partners occupy five (of 10) page one keyword results for many high traffic carpet keywords. This has been accomplished using a variety of optimization techniques (we won't give away our secrets.) Building these links and obtaining Page One results is a slow, deliberate process, but our Partners are very satisfied with the results. We have yet to have a partner
voluntarily withdraw from the program.
The CBH began receiving requests from
discount carpet wholesalers requesting assistance in expanding E business through their web sites. The
Carpet Buyers Handbook is highly regarded by many of the search engines because it is, for the most part, an unbiased site (we do prefer carpet though), and we have over 1600 pages of carpet content. There are no bothersome pop-ups and the site is a dedicated pro consumer web site. This web site was created to be a consumer resource site. In order to maximize its impact as a pro consumer web site, we have initiated our Site Partner Program.
As an Authority Site, links from the Carpet Buyers Handbook are highly regarded
among the various search engines.
Consider the benefits of becoming a
Carpet Buyers Handbook Site Partner as a Discount Carpet Wholesaler.
Traffic - The
carpetbuyershandbook.com receives an average of
4000 unique visitors per day. 35,000 page visits a day and over 100,000 hits a day.
Targeted Traffic - Each of the
4000 unique daily visitors who visit the
carpetbuyershandbook.com is on our site for a reason-they are buying or shopping for carpet.
That's 4000 carpet buyers - each day! We have
no competitors checking our site for our specials.
Ranking -
As the number 1 rated carpet website in terms of visitor traffic, we have developed consumer trust and a reputation for honesty. As a discount carpet wholesaler, you may not agree with every written word in this site, but it is accurate and honest.
Keyword Traffic -
The
carpetbuyershandbook.com
ranks page one for more than 3550 keyword search
terms that we track and thousands more that we do not target.
Size -
The
carpetbuyershandbook.com has 270+ sections and more than 1600 pages of copyright information pertaining to carpet. More on size later related to links, but this is a complete carpet site.
Indexing frequency-
G00gle visits The Carpet Buyers Handbook every
day, and on most days every search engine spider will visit our site 9-10
times daily. Our Carpet Wholesaler Site Partner links are indexed on each G00gle visit. G00gle follows our site partner links
daily and indexes the sites of our partners. This delivers improved search results for properly optimized site partner sites.
Typically, we see the Google spider on our site 9-10 times each day, which is
the exact number of carpet wholesalers we feature at the top of each page.
The spider follows each link, indexes the link site and returns back to the
Carpet Buyers handbook to complete its' daily indexing. Even the Carpet
Wholesalers listed at the bottom of each page receive daily visits from each
search engine spider.
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Frequent indexing by G00gle creates an excellent laboratory to test web site changes. This allows The Carpet Buyers Handbook to make subtle changes in web site optimization and get the effects of the changes on G00gle search results very quickly. For example, recently we reformatted some site information and dropped from #37 to #77 on G00gle ("carpet") in 48 hours. We reversed those changes and jumped back to #37 (3 days later). We made other changes and climbed to #24 ("carpet"). These changes occurred during a space of 10 days. We
made other changes and have remained on page one for "carpet" searches for 5
months. The difference between page three search results and page four search results is about 300 visitors per day. We now reside between position #8 -page 1 and position #12 -page 2 on a routine basis. An average day will deliver
3100-3600 daily visitors using over 400 different (Keyword) search terms
Click-throughs - Our site partners
average more than 90 click-throughs EVERY day from the Carpet Buyers Handbook.
If you are using a pay-per-click campaign, you understand each of these clicks
is worth $0.50 to $1.00 per click or about $950-$1800 per month. Our
Partners pay $150 per month (currently) and they receive consumer leads to help
pay for the service. Our wait list partners typically receive 20 or more
click-throughs from our directory listings and bottom page listings each day.
The
Carpet Buyers Handbook
Buyer Assurance Policy-
assures our visitors that any discount carpet wholesaler Site Partner is a legitimate, honest business person. If we receive a consumer complaint as a result of leads from this site, the Site Partner has an opportunity to correct the issue (within reason). This is necessary to honor the consumer trust the
Carpet Buyers Handbook has earned over the past
6 years.
if the issue remains unresolved and is a legitimate complaint, we delete links
to this partner's web site.
G00gle Rank - Links from the CBH
are probably the most important benefit that the
Carpet Buyers Handbook offers. G00gle is the largest search engine available. G00gle uses a system of ranking web sites called "Page Ranking". Named after the originator Larry Page (believe it or not). One of G00gle's primary criterion is the number of links from other sites to your page. The relevance (ranking) of those sites is important as well. G00gle believes that if a web master includes hyperlinks to other sites, it is a vote for those sites and G00gle ranks these hyperlinks of high importance. The ranking of the page on which the link is located is especially important. Without getting too technical, to improve your page rank, you would need
101 links from PR5 pages to achieve a PR6 (PR1 through PR10-highest) ranking,
or One link from a PR 8 Page to achieve the same PR6 ranking.
However, with the elevation of the CBH to Authority Site Status, links from the
carpet Buyers Handbook are ranked highly
Carpet Buyers Handbook site partners increased their G00gle Page Rank by an average of 40% over the first five months of our partnership program. This raised their search results ranking and provided more web site visitors to their web sites
Part of our Site Partner Package includes a page link to your site from every single section of the
carpetbuyershandbook (270 links). These 270+ links from the #1 Carpet Web site on the WWW should improve your G00gle ranking and increase direct traffic to your site (even without redirects from our site).
To Quote G00gle -"G00gle finds sites through a process known as "crawling" the web. This involves robot software that follows
hyperlinks from site to site. G00gle currently looks at more than 4 billion URL's during the crawl".
Web Page within The
Carpet Buyers Handbook - As part of our Web Master Plus Package
and now our wait list package, we offer a web page in a special section within our site that can be completely designed by your web master or it may be a replica of your home page. Links will operate from this page in the same manner as they would from you own home page. Additional links from this page to your site
are advisable. This section will be accessible from anywhere within our 270+ sections.
Also, consider this. I was visiting a carpet wholesaler recently, who was about to pay 300 and some dollars to a service who was going to list them on 300 and some search engines. Why pay? Each search engine
wants to find YOU, because they want the most complete and relevant listing of any of their competitive search engines. Traffic means money to them as well. When spiders crawl The Carpet Buyers Handbook to index our site, they follow every external hyperlink from CBH site to your site and the spider will index your site and then come back to CBH to complete the indexing. Why pay $1 a submittal or $199.00 to search engines, when you can hyperlink from a site like CBH with heavy traffic that will get your site indexed for free?
Web Site Promotion - Our new Premium Web Master Plus Site Promotion package includes a web page (replica of your Home page). All of your Home Page links on this page will deliver visitors to your site) on our site, which we will promote. If you enter the name of our site partners (in G00gle) who subscribe to this plan, our page (with their name) usually comes up before their Home Page in search results.
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This premium package also includes (Bi monthly) submission of your site to search engines that do not use links as a method of indexing sites.
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This premium package also includes manual submittal of your URL to directories. Listing in these directories counts toward links and G00gle Page Rank.
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This premium package also includes monthly web site optimization suggestions for your own web site. We will provide you with information on your competitors sites and how their sites are optimized. The top 20 web sites for your keywords, a comparison of your optimization with theirs, keyword density reports and suggestions, Title optimization comparisons and suggestions, content optimization comparisons and suggestions, link popularity of your site and a report on the number of sites linking to your site. For a complete description of this package, visit our
Site Promotion page
December 2004
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Web
Site Design and Optimization - Many of our partners have requested
assistance in build web sites for them, or optimizing their sites to bring
more traffic. Each partner has been very pleased with the result.
One partner grew from one visitor per week to their site prior to web site
optimization and listing their links on the CBH to over 300 visitors per IN
LESS THAN ONE WEEK!
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Web Site
Hosting - We now offer web site hosting on our own server. For most
sites, pricing is highly competitive at $24.95 per month (six-month
requirement).
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Web Site
Management - For those who choose web site hosting and also want someone to
manage their web site for them, we also offer
web site management and promotion.
Need content? You may use any article in this site at your website, or in your newsletter. The only requirement is inclusion of the following sentence and link:
"Article by Michael Hilton of carpetbuyershandbook.com - the Largest Online Source for Unbiased Carpet Information (http://carpetbuyershandbook.com)" .
Carpet Buyers Handbook - The largest online source for unbiased
carpet information offers free
carpet price quotes from Dalton,
Georgia carpet wholesalers.
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